About Gooding & Company

Year after year, Gooding & Company continues to set the standard for market-leading results, eclipsing its own milestones by achieving impressive sales totals and setting new world records with each auction. To date, Gooding & Company holds the world record prices for 12 marques, including Ferrari, Porsche, McLaren, Duesenberg, RUF, and Bugatti. In 2023 alone, the auction house exceeded over $194 million in sales, selling 44 lots over $1 million. The company hit the ground running in 2024 with its knockout Amelia Island Auctions, which eclipsed the previous year’s record to become the firm’s most successful sale at the venue to date. The star car of the event, the 1903 Mercedes-Simplex 60 HP ‘Roi des Belges’, also made history as the most valuable antique car ever sold at auction.

In addition to conducting world-class auctions presenting best-of-category cars with unparalleled hospitality and customer care, Gooding & Company continues to expand its portfolio of services in private brokerage, estate sales, appraisals, and collection management. The firm has achieved over $2.75 billion in sales since its inception in 2003, and continues to maintain its status as an all-around industry leader, providing clients with expertise in numerous collector car services.

“We continue to see a strong demand for collector cars that combine all the attributes of rarity, performance, historical significance, and provenance,” said David Gooding, the company’s President and Founder. “In this market, we are observing a greater divide between good, better, and best, and clients are increasingly selective with their purchases. We strive to offer only the finest examples from a wide variety of cars, accruing new bidders that become loyal and dedicated clients with each new auction.” 

Gooding & Company also serves as a powerhouse in the online auction marketplace with its highly successful Geared Online series featuring a dynamic, integrated approach to broaden the scope of sales beyond the live auction stage. The Geared Online series offers a curated selection of significant lots for every level of collector, presented with the utmost ease and convenience through a digital bidding platform and mobile app. Gooding & Company uniquely provides registered bidders the opportunity to conduct on-site inspections and discussions with marque specialists for all available Geared Online lots. In recent years, Gooding & Company has expanded upon its Geared Online automotive offerings by conducting dedicated automobilia sales, presenting highly desirable and collectible memorabilia from the world’s greatest collectors through our digital auction platform.

In the international arena, Gooding & Company garners worldwide attention from top-tier car collectors. Recent auctions in the United Kingdom by Gooding UK, LLC, a division of Gooding & Company, have brought together viewers and registered bidders from a variety of countries, attaining a wide pool of interest, globally expanding the company’s reach, and resulting in top sales. As an official sponsor and partner of the Concours of Elegance at Hampton Court Palace, Gooding & Company conducts its premier London Auction, consistently transacting the most valuable cars to come to market in the UK. 

From the very beginning, Gooding & Company has consistently presented vehicles from the world’s finest collections, including consignments from the estates of Jerry Seinfeld, Donald L. Weber, Otis Chandler, Jan Koum, James G. Hascall, Phil Hill, Neil Peart, and Mark J. Smith, as well as significant cars from the Mullin Automotive Museum collection, among many others. In 2024, Gooding & Company conducted the Mullin Collection Auction in Oxnard, California, where it sold 100% of lots from the world-famous museum, setting new world records with exceptional offerings such as the 1936 Bugatti Type 57C Aravis ‘Special Cabriolet.’ 

In addition to conducting auctions of unrivaled quality, Gooding & Company offers a wide range of services, including private and estate sales, appraisals, and collection management. The company continues its tradition of orchestrating discreet private sales of the world’s finest and most treasured automobiles. With decades of brokerage experience, along with access to an international pool of potential buyers and sellers, Gooding & Company has brought some of the world’s greatest and most collectible motorcars from Ferrari, Porsche, McLaren, Bugatti, Mercedes-Benz, and Duesenberg to exceptional new homes around the globe. 

Gooding & Company fosters longstanding and genuine relationships with its loyal clientele, and our car specialists keep a carefully maintained network of contacts. The company prides itself on producing show-quality, original content, and the marketing department strives to promote consignments through a variety of innovative and engaging online, digital, and print platforms. Our high-quality catalogue production, advertising campaigns, high-profile press placements, and social media presence attract a global audience of passionate buyers.

Gooding & Company is gratified by the continued support of both buyers and sellers, and is proud to serve as a leader and expert in the collector car market. Whether it’s through the sale of a $50,000 car cherished by a family for decades, or a $15 million record-setting automotive icon, the auction house continues to provide only the highest quality consignments, championing a warm, personable approach ingrained with its core mission of integrity and transparency.